FALL / WINTER 2022 ADVERTISING CAMPAIGN

The Jil Sander Fall Winter 2022 campaign was conceived by Lucie and Luke Meier with photographer

Chris Rhodes as a series of still-life images to be shown on billboards, in cities and in nature.

The iconic pieces of the women’s and men’s collections are imagined as architectural elements, parts of the environment.

The cylinder of an elongated Cannolo bag; a silver slingback; a golden mule; an inflated handbag with

a red heart-shaped ornament: the small is big, our body parts the scale of the landscape.

The shape of what we wear, of who we are, is part of the spaces we live in.

Objects go out of proportion, become surreal, and challenge the way we look at things.

Thought as interactive, to share a different view with the casual passers-by, the images of the campaign

– icons – can transform what we look at in what we feel like.

Front and centre.

TOKYO, JAPAN

SHANGHAI, CHINA

NEW YORK, VEREINIGTE STAATEN